Transforming
tourism towards a
regenerative future
Ximena Alfaro
Creating experiences that heal the planet, empower communities and transform the way we travel
About Ximena
Leading the transformation towards regenerative tourism
With over 15 years of experience in the tourism industry, Ximena Alfaro has established herself as one of the most influential voices in regenerative tourism and wellness globally.
In the tourism industry, she has led initiatives that promote a new way of understanding hospitality—more conscious, aesthetic, and connected to its surroundings. Her work has earned recognitions such as the Gold Category of the Hoteles Más Verdes program, where she also serves on the Sustainability Committee, contributing to strategies for more ethical and regenerative hospitality.
Services
Areas of expertise
Beyond sustainability
REGENERATIVE TOURISM
We transform destinations and tourism organizations towards models that restore ecosystems and strengthen local communities, creating a net positive impact.
Holistic and conscious healing
WELLNESS TOURISM
Redefining excellence
Conscious Luxury
With a strategic and curatorial approach, we transform brands, hotels, and destinations toward models that integrate sustainability, culture, and wellbeing—without sacrificing sophistication or excellence.
Transformation with purpose
Strategic Consultation
Our approach combines strategic vision, continuous improvement, and real transformation, turning certifications into a tool for evolution and leadership within the sector.
Journey
Experience and credentials
Professional Experience
Grupo Dotia - CEO & Co-founder
- Obtainment of certifications: Hoteles Más Verdes (Gold), Biosphere, UN Global Compact, GSTC.
- Implementation of energy efficiency programs, circular economy, and reforestation with local communities.
- Development of innovative guest experiences, integrating sustainability, culture, and wellness.
Bee-Green - Co-founder & Partner
Puro Verde - Co-founder & Partner
Barbara Diez Event Planners - Event Coordinator
Argolink (Houston, Texas) - Technical Service Manager
Academic Background
Psicología (En curso)
Computer Science
Graphic Design
Bilingual High School
Supplementary Training and Certifications
GSTC Professional Certificate in Sustainable Tourism
Diploma in Bioneuroemotion
Languages
English - Spanish
Memberships and Distinctions
Member of the Sustainability Commission of Hoteles Más Verdes
Affiliate of the Global Sustainable Tourism Council
Partner of the Wellness Tourism Association
Member of the Global Association for Equity and Integrity
Skills
Strategy in sustainable hospitality and tourism
Development of luxury & sustainable wellness experiences
High-performance team leadership
Comunicación corporativa y networking internacional
Innovation and design of triple-impact projects
Companies
transformed
Countries
impacted
Years of
experience
Travelers
impacted
Philosophy
Our vision of regenerative tourism
Regenerative tourism is not just about minimizing harm, but creating a net positive impact that benefits both people and planet.
Regeneration
Create net positive impact that restores ecosystems and strengthens communities
Authenticity
Genuine experiences that respect local culture and destination identity
Transformation
Travel that transforms both traveler and destination consciously
Connection
Reconnecting people with nature, themselves and communities
"The true luxury of the future will be leaving the world better than we found it"
Ximena Alfaro
Insights & Reflexiones
Reflexiones
Explorando el futuro del turismo regenerativo y estrategias transformadoras
