{"id":184,"date":"2025-11-05T17:19:54","date_gmt":"2025-11-05T17:19:54","guid":{"rendered":"http:\/\/localhost:10029\/?p=184"},"modified":"2026-01-22T14:36:28","modified_gmt":"2026-01-22T14:36:28","slug":"como-lograr-sostenibilidad-rentable-en-hoteles","status":"publish","type":"post","link":"https:\/\/ximealfaro.com\/en\/como-lograr-sostenibilidad-rentable-en-hoteles\/","title":{"rendered":"Turismo Regenerativo: C\u00f3mo lograr Sostenibilidad Rentable en Hoteles"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"184\" class=\"elementor elementor-184\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3cf0c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3cf0c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baab867\" data-id=\"baab867\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a72e5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a72e5c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-01715f4\" data-id=\"01715f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5305983 elementor-widget elementor-widget-heading\" data-id=\"5305983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Turismo Regenerativo: C\u00f3mo lograr Sostenibilidad Rentable en Hoteles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2514279 elementor-widget elementor-widget-heading\" data-id=\"2514279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El 43% de viajeros busca opciones sostenibles. Descubre c\u00f3mo transformar la gesti\u00f3n ambiental en una estrategia competitiva y rentable midiendo resultados.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a8e2a elementor-widget elementor-widget-text-editor\" data-id=\"55a8e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Seg\u00fan un informe de <strong>Unlocking Innovation for Regenerative Tourism (Red Sea Global &amp; FII Institute<\/strong>, junio de 2025), <strong>el 43 % de los viajeros est\u00e1 dispuesto a pagar m\u00e1s por estad\u00edas sostenibles<\/strong>. Sin embargo, <strong>menos del 20 % de las empresas hoteleras ha implementado modelos regenerativos a escala.<\/strong> El desaf\u00edo ya no es convencer al viajero \u2014esa parte ya sucedi\u00f3\u2014, sino <strong>lograr que los hoteles se animen a invertir y a transformar su manera de hacer negocios.<\/strong><\/p><p>Todav\u00eda persiste la idea de que lo sustentable siempre es m\u00e1s costoso. Esa percepci\u00f3n es una de las barreras m\u00e1s fuertes que enfrenta el sector. Pero no necesariamente es as\u00ed. Cuando un proyecto est\u00e1 bien dise\u00f1ado, con objetivos claros, <strong>etapas de implementaci\u00f3n y un programa con hitos en el tiempo, la sustentabilidad<\/strong> se convierte en algo m\u00e1s potente: una <strong>estrategia competitiva<\/strong> que adem\u00e1s es<strong> rentable<\/strong>.<\/p><p>La clave es <strong>MEDIR<\/strong>. Sin medici\u00f3n no hay aprendizaje ni rumbo. En Argentina ya tenemos un ejemplo: el programa <strong><a class=\"jfbWUPNxlgdMWLZQsnNKHMbqnahhigUo\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/hoteles-m%C3%A1s-verdes\/\" target=\"_self\" data-test-app-aware-link=\"\" rel=\"noopener\">Hoteles m\u00e1s Verdes<\/a>,<\/strong> que ayuda a ordenar procesos, fijar objetivos y acompa\u00f1ar a los establecimientos en el camino hacia certificaciones como <strong>Oro, Plata o Bronce.<\/strong> Un punto de partida que demuestra que es posible <strong>ahorrar recursos, reducir impactos y fortalecer comunidades mientras se gana competitividad.<\/strong><\/p><p>Estos casos muestran que se puede empezar con proyectos piloto simples, con m\u00e9tricas claras y resultados auditables, y a partir de ah\u00ed abrir espacio a innovaciones financieras como bonos verdes tur\u00edsticos o fondos de inversi\u00f3n regenerativa.<\/p><p>El turismo regenerativo no necesita frases grandilocuentes, sino <strong>acciones concretas, medibles y replicables. Necesitamos que ese 20% suba<\/strong>!<br \/>Me interesa abrir la conversaci\u00f3n: \u00bfqu\u00e9 otras experiencias o propuestas conocen que demuestren que ser sostenible no solo es posible, sino tambi\u00e9n rentable?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3efb6 elementor-widget elementor-widget-image\" data-id=\"ee3efb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459-768x1024.jpg\" class=\"attachment-large size-large wp-image-822\" alt=\"Turismo Regenerativo\" srcset=\"https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459-768x1024.jpg 768w, https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459-225x300.jpg 225w, https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459-1152x1536.jpg 1152w, https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459-9x12.jpg 9w, https:\/\/ximealfaro.com\/wp-content\/uploads\/2025\/11\/1755865137459.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El 43% de viajeros busca opciones sostenibles. Descubre c\u00f3mo transformar la gesti\u00f3n ambiental en una estrategia competitiva y rentable midiendo resultados.<\/p>","protected":false},"author":1,"featured_media":822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo-regenerativo"],"_links":{"self":[{"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":36,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":921,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/posts\/184\/revisions\/921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/media\/822"}],"wp:attachment":[{"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ximealfaro.com\/en\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}